Posted at 11:10h
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Making decisions
by admin
Confirmation bias is the well-known tendency to selectively attend to information that will reinforce pre-existing beliefs or ideas while ignoring good evidence to the contrary. As Warren Buffet says
‘What the human being is best at doing is interpreting all new information so that their prior conclusions remain intact’.
A synonym for confirmation bias is
myside bias, which connotes the deep, personal nature of this particular form of bias. Of the dozen or so biases that can negatively influence our decision-making, the myside type is amongst the most important and insidious.
In this post, I explain why it occurs, the consequences of succumbing, and how to avoid it.