31 May Reinvent you

The reasons vary, but at some point in your executive career, you’ll need to reinvent yourself. Whether you want to advance more rapidly in your organisation, switch into a different kind of job or move to a new city, you must reinvent yourself by building on your unique talents and drawing on your passions.

27 Feb You are no longer a person; you are a brand

When I first heard ‘You are no longer a person; you are a brand.’ I was struck by the pith and pathos of the expression, which Tom Peters attributes to Martha Stewart in his very useful book  the brand you. Rhetorically saying to someone ‘You are no longer a person; you are a brand’ certainly grabs their attention. And for your career, so it should. It epitomises the notion of thinking about yourself and your career in contemporary marketing way.